Ama’s collection is a creative venture by a loving couple Devananda and Annapurna. A homemaker and mother to a new born, Annapurna needed a creative outlet outside of daily life. Initially it all began with making jewelry just for fun but instantly became hooked on the creative process and execution. Devananda encouraged Annapurna to share her love of jewelry with others, and that is how Ama’s Collection happened.

The couple is based out of Hawaii. Since Annapurna is from Darjeeling, a small town in north of west bengal in India, she is very close to her Mom and gives credit for her creative side to her; Ama means “Mom” in Nepali.

Most of the pieces are crafted using Seed beads, also known as “potey” in Nepali. The love for seedbead has always been there since it has a very significant role to play in the culture. A teaching oneself how to weave beads onto various shapes and designs was the beginning of their signature “fringe” earring style.

A lot of thought and care goes into each design—from start to finish. Patterns are drawn up on seedbead graph paper and colors are methodically chosen. Each bead is handwoven together one at a time—using a needle and thread or hand strung onto beading wire. Much of the inspiration comes from the surrounding natural flora and fauna of Hawaii, the breathtaking oceans, mountains and beautiful colors all around.

It gives immense joy to see when a creativity is appreciated and accepted with love and care!! 🌈Mahalo☀️


We offer handmade, beaded jewelry as well as unique cultural jewels from the sacred and diverse land of India.

###What to expect from our handmade jewelry:

* Carefully crafted, handmade, original, beaded jewelry.

* Each bead is carefully threaded by hand.

* Minimum 4 hours to complete one set of earrings.

#####Carefully Crafted

* Each bead is carefully threaded to a unique style.


* Honest, affordable pricing.

#####Original Designs

* Unique designs to choose from or special order.


To make the world a more colorful place.

To offer carefully-crafted, unique, colorful, beaded jewelry at affordable prices. To provide unique gift ideas. To make oneself feel refreshed and enlivened by decorative, colorful jewelry.

1) ORDER ONLINE: Conveniently order online from the comfort of any device. Safe payment portal.

2) FOCUSED: Rest assured that each pair of earrings has been crafted with utmost focus and Divine Love.

3) PHOTO WORTHY: Be confident that people will want to take your photo with these earrings on.

4: COLORFUL: Add color to your daily life. Brighten up your day and bring a smile to those you meet.

A tidbit about the makers

>Feel at home when ObscureMyEmail Expect a response within 1-9 hours.

*Proudly made on Big Island, Hawaii*

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